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“My Versa Road Trip” Social Media Program Launched to Bring Customers In-Touch with the Nissan Versa – Wilmington, DE
September 26th, 2011
Wilmington, DE – Preston Nissan, part of Preston Automotive Group, is pleased to bring you the exciting new on the new Social Media program announced by Nissan that allows you to have some fun with a new Versa, stay connected with your friends, and win some great prizes. Complementing the success of the current “Most _____ per dollar” campaign, Nissan is amplifying marketing support for the all-new 2012 Nissan Versa sedan with an interactive social media promotion. The Versa Sedan, on sale now at Nissan dealers nationwide, offers the most legroom, headroom, trunk room and technology per dollar than any other car in America, making it a facilitator of great experiences. This three-phased campaign will demonstrate the Versa’s key innovations while engaging social-savvy audiences.
MyVersaRoadTrip.com
Live this week, Nissan launched a Facebook Connect enabled website MyVersaRoadTrip.com, where users create their own trips by selecting routes, picking their soundtrack and inviting three Facebook friends to come along. Entrants then submit their trip, telling Nissan why their online journey should be made into a real one and share it with their social networks, now through October 19, 2011.
“While highly social, target Versa buyers in their mid-to-late twenties often are juggling new time commitments and financial priorities,” said Jon Brancheau, vice president, Marketing, Nissan North America, Inc. “This makes staying connected with friends easier online, so the ‘My Versa Road Trip’ campaign gives them opportunity to engage online for potential chance to reconnect in person offline.”
Six winners will be selected and announced November 14 to receive a 2012 Versa Sedan and take the 4 Day\3 night road trip they submitted with their friends. Along the journey, the winners will submit updates, tweets, images and other content from the road so users can follow their trip online.
For additional content, all Versas will be outfitted with stop-motion cameras inside and out. When the trips conclude, the footage will be used to create mini road-trip movies to be shared in an online film festival in January 2012. The community will judge the films, giving them a chance to win prizes as well.
To read this article in full or to learn more about the Nissan Versa, please visit the Nissan website.
About Preston Nissan:
Preston Nissan is a part of the Preston Automotive Group. The Preston Automotive Group services the Delaware, Maryland, Virginia and Pennsylvania area. The auto group carries the largest selection of new and used cars and trucks. Additionally, the dealership services all makes and models, both imported and domestic cars with ASE certified and factory trained technicians.
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Welcom to Preston Nissan Dealership
September 4th, 2009
Preston Nissan Dealer Preston Auto is happy to have you here at the Preston Nissan Dealership website. We’ll be adding great Nissan deals, Nissan incentives and Nissan specials on new cars, trucks and SUVs in a short time.
So be sure to come back to our website and we’ll be adding new specials soon.
Tags: preston nissan, preston nissan dealer, preston nissan incentives, preston nissan specials
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