Blog

Wilmington, DE – Preston Nissan, part of Preston Automotive Group, is pleased to bring you the exciting new on the new Social Media program announced by Nissan that allows you to have some fun with a new Versa, stay connected with your friends, and win some great prizes. Complementing the success of the current “Most _____ per dollar” campaign, Nissan is amplifying marketing support for the all-new 2012 Nissan Versa sedan with an interactive social media promotion. The Versa Sedan, on sale now at Nissan dealers nationwide, offers the most legroom, headroom, trunk room and technology per dollar than any other car in America, making it a facilitator of great experiences. This three-phased campaign will demonstrate the Versa’s key innovations while engaging social-savvy audiences.

MyVersaRoadTrip.com
Live this week, Nissan launched a Facebook Connect enabled website MyVersaRoadTrip.com, where users create their own trips by selecting routes, picking their soundtrack and inviting three Facebook friends to come along. Entrants then submit their trip, telling Nissan why their online journey should be made into a real one and share it with their social networks, now through October 19, 2011.

“While highly social, target Versa buyers in their mid-to-late twenties often are juggling new time commitments and financial priorities,” said Jon Brancheau, vice president, Marketing, Nissan North America, Inc. “This makes staying connected with friends easier online, so the ‘My Versa Road Trip’ campaign gives them opportunity to engage online for potential chance to reconnect in person offline.”

Six winners will be selected and announced November 14 to receive a 2012 Versa Sedan and take the 4 Day\3 night road trip they submitted with their friends. Along the journey, the winners will submit updates, tweets, images and other content from the road so users can follow their trip online.

For additional content, all Versas will be outfitted with stop-motion cameras inside and out. When the trips conclude, the footage will be used to create mini road-trip movies to be shared in an online film festival in January 2012. The community will judge the films, giving them a chance to win prizes as well.

To read this article in full or to learn more about the Nissan Versa, please visit the Nissan website.

About Preston Nissan:
Preston Nissan is a part of the Preston Automotive Group. The Preston Automotive Group services the Delaware, Maryland, Virginia and Pennsylvania area. The auto group carries the largest selection of new and used cars and trucks. Additionally, the dealership services all makes and models, both imported and domestic cars with ASE certified and factory trained technicians.

Annapolis, MD – Preston Nissan, part of the Preston Automotive Group of Hurlock, MD, is excited to bring you just released news on the all new 2012 Nissan Rogue. Nissan North America, Inc. (NNA) today announced pricing for the 2012 Nissan Rogue crossover, which receives a number of exciting changes for the new model year. A new Special Edition Package is designed to provide budget-conscious buyers with a range of convenience and technology features – including 16-inch aluminum-alloy wheels, AM/FM/CD audio system with 4.3-inch color display and USB connectivity, XM® Satellite Radio (XM® subscription required, sold separately) and RearView Monitor – at an affordable price. The Special Edition Package is priced at $1,200, a $1,000 savings over the cost of items if purchased separately.

Other enhancements for 2012 include the addition of the Around View™ Monitor to the SL Package at no extra cost (compared to the 2011 SL Package M.S.R.P.). Rogue is the first non-luxury vehicle in the U.S. to offer this innovative technology, which utilizes four separate cameras to create a virtual 360° overhead view of the Rogue and its surroundings when parking. For a more detailed explanation and short video, please go to http://www.nissan-global.com/EN/TECHNOLOGY/OVERVIEW/avm.html.

Manufacturer’s Suggested Retail Prices* (MSRP) for the 2012 Nissan Rogue include:

Model/Transmission
Rogue S CVT FWD $21,530 USD
Rogue SV CVT FWD $23,970 USD
Rogue SV CVT w/SL Package FWD $27,870 USD
Rogue S CVT AWD $22,780 USD
Rogue SV CVT AWD $25,220 USD
Rogue SV CVT w/SL Package AWD $29,120 USD

Also new for 2012 is the addition of a “Sport Mode” switch on all models, new 17-inch (SV) and 16-inch (Special Edition) aluminum-alloy wheels, and one new exterior color: Graphite Blue. The 2012 Rogue is offered in two trims, S and SV, along with three option packages – Special Edition, Premium Package and SL Package.

To learn more about the 2012 Nissan Rogue or to read this full article please click here.

About Preston Nissan:
Preston Nissan is a part of the Preston Automotive Group. The Preston Automotive Group services the Delaware, Maryland, Virginia and Pennsylvania area. The auto group carries the largest selection of new and used cars and trucks. Additionally, the dealership services all makes and models, both imported and domestic cars with ASE certified and factory trained technicians.

The Nissan Leaf battery electric car has been named Green Car Journal‘s 2010 Green Car Vision Award winner, as announced by Maryland Nissan dealer Preston Motors.

To be considered for the Green Car Vision Award, vehicles must be in their early stages of commercialization but not yet on sale, in small volume production with more than one functional prototype in existence, or operating as part of a demonstration fleet. A nominee may be an all-new model or an advanced adaptation of an existing model, such as a conversion to another type of power like electric drive.

“Nissan’s move to offer a stylish battery electric vehicle as part of its model line is significant,” said Ron Cogan, editor and publisher of the Green Car Journal and editor of GreenCar.com. “This coming electric model will provide the features, the styling, and the driving experience that will meet the needs of a sophisticated and demanding market, while producing zero localized emissions and requiring no petroleum fuels.”

Maryland Nissan Drivers Eager To Meet Nissan Leaf

The award winning Nissan Leaf is available to environmentally conscious Maryland Nissan drivers later this year at Preston’s Maryland Nissan dealership.

Maryland Nissan fans will also be impressed to know that the Nissan Leaf will remain affordable, which is one of the reasons why it beat out the competition for the 2010 Green Car Vision Award. The vehicle’s cost does not exceed that of a comparable internal combustion model and the gas to run it.

“This kind of price parity is crucial to the success of any mass market advanced technology model,” said Cogan.

For more information on how you can be the first to get behind the wheel of the Nissan Leaf, contact Maryland Nissan dealer Preston Motors and visit www.prestonnissan.com.