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Wilmington, DE – Preston Nissan, part of Preston Automotive Group, is pleased to bring you the exciting new on the new Social Media program announced by Nissan that allows you to have some fun with a new Versa, stay connected with your friends, and win some great prizes. Complementing the success of the current “Most _____ per dollar” campaign, Nissan is amplifying marketing support for the all-new 2012 Nissan Versa sedan with an interactive social media promotion. The Versa Sedan, on sale now at Nissan dealers nationwide, offers the most legroom, headroom, trunk room and technology per dollar than any other car in America, making it a facilitator of great experiences. This three-phased campaign will demonstrate the Versa’s key innovations while engaging social-savvy audiences.

MyVersaRoadTrip.com
Live this week, Nissan launched a Facebook Connect enabled website MyVersaRoadTrip.com, where users create their own trips by selecting routes, picking their soundtrack and inviting three Facebook friends to come along. Entrants then submit their trip, telling Nissan why their online journey should be made into a real one and share it with their social networks, now through October 19, 2011.

“While highly social, target Versa buyers in their mid-to-late twenties often are juggling new time commitments and financial priorities,” said Jon Brancheau, vice president, Marketing, Nissan North America, Inc. “This makes staying connected with friends easier online, so the ‘My Versa Road Trip’ campaign gives them opportunity to engage online for potential chance to reconnect in person offline.”

Six winners will be selected and announced November 14 to receive a 2012 Versa Sedan and take the 4 Day\3 night road trip they submitted with their friends. Along the journey, the winners will submit updates, tweets, images and other content from the road so users can follow their trip online.

For additional content, all Versas will be outfitted with stop-motion cameras inside and out. When the trips conclude, the footage will be used to create mini road-trip movies to be shared in an online film festival in January 2012. The community will judge the films, giving them a chance to win prizes as well.

To read this article in full or to learn more about the Nissan Versa, please visit the Nissan website.

About Preston Nissan:
Preston Nissan is a part of the Preston Automotive Group. The Preston Automotive Group services the Delaware, Maryland, Virginia and Pennsylvania area. The auto group carries the largest selection of new and used cars and trucks. Additionally, the dealership services all makes and models, both imported and domestic cars with ASE certified and factory trained technicians.

Preston Nissan, serving Delmarva residents, is offering a limited opportunity sale to purchase a new 2009 Cube for $500 below invoice.  The Cube is a subcompact 4-door hatchback with an eye-catching design.

Nissan’s latest car, the Cube, has caught the widespread attention of consumers nation wide.   The Cube features unconventional styling inside and out and,  most notably is the back rear-window that wraps around to the rear right side of the vehicle.  But the Cube is loved for more than its looks, the Cube also offers good handling dynamics and excellent maneuverability.

Preston Nissan serving Maryland and Delaware Nissan shoppers says that the Cube has been a huge hit with their customers.  According to Brent Durham, Internet Marketing Manager, ‘The Cube’s outside-the-box styling is definitely what catches the eyes of buyers, but once buyers see what’s on the inside and under the hood, it’s clear to see that this unique vehicle represents more value than first meets the eye.”

Cube is available with more than 40 individual accessories, ranging from a unique 20-color interior illumination kit and “shag dash topper” to aerodynamic body kits and custom 16-inch aluminum-alloy wheels – allowing cube(R) owners to personalize their vehicles to reflect their own tastes and personalities. 

Available Cube technology includes the Nissan Intelligent Key(TM) with Push Button Ignition, Bluetooth(R) Hands-free Phone System, Rockford Fosgate subwoofer with six upgraded speakers, XM(R) Satellite Radio (XM(R) subscription required, sold separately) and Interface System for iPod(R).

Maryland and Delaware Nissan shoppers who want to learn more the Nissan Cube can visit http://www.nissanmd.com/new/cube/

About Preston Nissan

Preston Nissan is under the Preston Motor Group umbrella. Preston Motor Group services the Delaware, Maryland, Virginia, and Pennsylvania area with Chevrolet, Ford, Lincoln, Mercury, Mazda, Suzuki, Hyundai and Nissan brands.  The auto group carries the largest selection of new and used cars.   Additionally, the dealership services all makes and models, both imported and domestic cars with ASE certified and factory trained technicians. 

More information can be found online http://prestonmotor.com/

For more information:

Brent Durham

Preston Automotive Group

Internet Marketing Manager

410.673.7171 ext. 1148

BDurham@prestonmotor.com

http://www.nissanmd.com/