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Wilmington, DE – Preston Nissan, part of Preston Automotive Group, is pleased to bring you the exciting new on the new Social Media program announced by Nissan that allows you to have some fun with a new Versa, stay connected with your friends, and win some great prizes. Complementing the success of the current “Most _____ per dollar” campaign, Nissan is amplifying marketing support for the all-new 2012 Nissan Versa sedan with an interactive social media promotion. The Versa Sedan, on sale now at Nissan dealers nationwide, offers the most legroom, headroom, trunk room and technology per dollar than any other car in America, making it a facilitator of great experiences. This three-phased campaign will demonstrate the Versa’s key innovations while engaging social-savvy audiences.

MyVersaRoadTrip.com
Live this week, Nissan launched a Facebook Connect enabled website MyVersaRoadTrip.com, where users create their own trips by selecting routes, picking their soundtrack and inviting three Facebook friends to come along. Entrants then submit their trip, telling Nissan why their online journey should be made into a real one and share it with their social networks, now through October 19, 2011.

“While highly social, target Versa buyers in their mid-to-late twenties often are juggling new time commitments and financial priorities,” said Jon Brancheau, vice president, Marketing, Nissan North America, Inc. “This makes staying connected with friends easier online, so the ‘My Versa Road Trip’ campaign gives them opportunity to engage online for potential chance to reconnect in person offline.”

Six winners will be selected and announced November 14 to receive a 2012 Versa Sedan and take the 4 Day\3 night road trip they submitted with their friends. Along the journey, the winners will submit updates, tweets, images and other content from the road so users can follow their trip online.

For additional content, all Versas will be outfitted with stop-motion cameras inside and out. When the trips conclude, the footage will be used to create mini road-trip movies to be shared in an online film festival in January 2012. The community will judge the films, giving them a chance to win prizes as well.

To read this article in full or to learn more about the Nissan Versa, please visit the Nissan website.

About Preston Nissan:
Preston Nissan is a part of the Preston Automotive Group. The Preston Automotive Group services the Delaware, Maryland, Virginia and Pennsylvania area. The auto group carries the largest selection of new and used cars and trucks. Additionally, the dealership services all makes and models, both imported and domestic cars with ASE certified and factory trained technicians.

Annapolis, MD – Preston Nissan, part of the Preston Automotive Group of Hurlock, MD, is excited to bring you just released news on the all new 2012 Nissan Rogue. Nissan North America, Inc. (NNA) today announced pricing for the 2012 Nissan Rogue crossover, which receives a number of exciting changes for the new model year. A new Special Edition Package is designed to provide budget-conscious buyers with a range of convenience and technology features – including 16-inch aluminum-alloy wheels, AM/FM/CD audio system with 4.3-inch color display and USB connectivity, XM® Satellite Radio (XM® subscription required, sold separately) and RearView Monitor – at an affordable price. The Special Edition Package is priced at $1,200, a $1,000 savings over the cost of items if purchased separately.

Other enhancements for 2012 include the addition of the Around View™ Monitor to the SL Package at no extra cost (compared to the 2011 SL Package M.S.R.P.). Rogue is the first non-luxury vehicle in the U.S. to offer this innovative technology, which utilizes four separate cameras to create a virtual 360° overhead view of the Rogue and its surroundings when parking. For a more detailed explanation and short video, please go to http://www.nissan-global.com/EN/TECHNOLOGY/OVERVIEW/avm.html.

Manufacturer’s Suggested Retail Prices* (MSRP) for the 2012 Nissan Rogue include:

Model/Transmission
Rogue S CVT FWD $21,530 USD
Rogue SV CVT FWD $23,970 USD
Rogue SV CVT w/SL Package FWD $27,870 USD
Rogue S CVT AWD $22,780 USD
Rogue SV CVT AWD $25,220 USD
Rogue SV CVT w/SL Package AWD $29,120 USD

Also new for 2012 is the addition of a “Sport Mode” switch on all models, new 17-inch (SV) and 16-inch (Special Edition) aluminum-alloy wheels, and one new exterior color: Graphite Blue. The 2012 Rogue is offered in two trims, S and SV, along with three option packages – Special Edition, Premium Package and SL Package.

To learn more about the 2012 Nissan Rogue or to read this full article please click here.

About Preston Nissan:
Preston Nissan is a part of the Preston Automotive Group. The Preston Automotive Group services the Delaware, Maryland, Virginia and Pennsylvania area. The auto group carries the largest selection of new and used cars and trucks. Additionally, the dealership services all makes and models, both imported and domestic cars with ASE certified and factory trained technicians.

Nissan will appeal to a new market with the release of its new commercial van the 2010 Nissan NV. This will be the first commercial vehicle that Nissan has produced. The NV line up will offer a wide range of options and trim styles while keeping a workable and practical frame.

The NV will have the option of a traditional standard roof or a higher roof that will allow more than 6’2” of interior head room, meaning most could stand fully upright in the cargo area without bending or hunching over. The rear doors of the Nissan NV swing open 243 degrees, making the new commercial van “fork-lift friendly.” Much like the Ford Transit Connect the double hinged doors are equipped with magnets that hold the doors in place so they may not be damaged by wind.

Squared off walls, 220 cubic feet of cargo area and reinforced mounting points for additional shelving allow maximum storage space. With the high-roof option, the Nissan NV provides over 300 cubic feet of cargo space.

Maryland Nissan Dealers and Delaware Nissan Dealers wanted to know small business owners would be comfortable and have a commercial van that was practical and reliable. With features like a center console fitted with hanging file folders and a large flat top, ideal for a lap-top, Nissan has brought the office to the worksite. If additional space is needed the passenger seat folds down providing more desk space that is perfect for blueprints or other papers.

The Nissan NV also comes with powertrain options like a durable 5.6L V-8 or a smaller 4.0L V-6. The new NV also comes equipped with bigger more heavy duty brake discs to handle stopping heavy payloads with ease. The 2010 Nissan NV is expected to be a huge hit with small business owners and will be available in Nissan showrooms in late 2010.

For more information about Preston Nissan please visit http://www.prestonnissan.com.

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