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“My Versa Road Trip” Social Media Program Launched to Bring Customers In-Touch with the Nissan Versa – Wilmington, DE

Wilmington, DE – Preston Nissan, part of Preston Automotive Group, is pleased to bring you the exciting new on the new Social Media program announced by Nissan that allows you to have some fun with a new Versa, stay connected with your friends, and win some great prizes. Complementing the success of the current “Most _____ per dollar” campaign, Nissan is amplifying marketing support for the all-new 2012 Nissan Versa sedan with an interactive social media promotion. The Versa Sedan, on sale now at Nissan dealers nationwide, offers the most legroom, headroom, trunk room and technology per dollar than any other car in America, making it a facilitator of great experiences. This three-phased campaign will demonstrate the Versa’s key innovations while engaging social-savvy audiences.

MyVersaRoadTrip.com
Live this week, Nissan launched a Facebook Connect enabled website MyVersaRoadTrip.com, where users create their own trips by selecting routes, picking their soundtrack and inviting three Facebook friends to come along. Entrants then submit their trip, telling Nissan why their online journey should be made into a real one and share it with their social networks, now through October 19, 2011.

“While highly social, target Versa buyers in their mid-to-late twenties often are juggling new time commitments and financial priorities,” said Jon Brancheau, vice president, Marketing, Nissan North America, Inc. “This makes staying connected with friends easier online, so the ‘My Versa Road Trip’ campaign gives them opportunity to engage online for potential chance to reconnect in person offline.”

Six winners will be selected and announced November 14 to receive a 2012 Versa Sedan and take the 4 Day\3 night road trip they submitted with their friends. Along the journey, the winners will submit updates, tweets, images and other content from the road so users can follow their trip online.

For additional content, all Versas will be outfitted with stop-motion cameras inside and out. When the trips conclude, the footage will be used to create mini road-trip movies to be shared in an online film festival in January 2012. The community will judge the films, giving them a chance to win prizes as well.

To read this article in full or to learn more about the Nissan Versa, please visit the Nissan website.

About Preston Nissan:
Preston Nissan is a part of the Preston Automotive Group. The Preston Automotive Group services the Delaware, Maryland, Virginia and Pennsylvania area. The auto group carries the largest selection of new and used cars and trucks. Additionally, the dealership services all makes and models, both imported and domestic cars with ASE certified and factory trained technicians.

2012 Rogue Prices Announced by Nissan – Annapolis, MD

Annapolis, MD – Preston Nissan, part of the Preston Automotive Group of Hurlock, MD, is excited to bring you just released news on the all new 2012 Nissan Rogue. Nissan North America, Inc. (NNA) today announced pricing for the 2012 Nissan Rogue crossover, which receives a number of exciting changes for the new model year. A new Special Edition Package is designed to provide budget-conscious buyers with a range of convenience and technology features – including 16-inch aluminum-alloy wheels, AM/FM/CD audio system with 4.3-inch color display and USB connectivity, XM® Satellite Radio (XM® subscription required, sold separately) and RearView Monitor – at an affordable price. The Special Edition Package is priced at $1,200, a $1,000 savings over the cost of items if purchased separately.

Other enhancements for 2012 include the addition of the Around View™ Monitor to the SL Package at no extra cost (compared to the 2011 SL Package M.S.R.P.). Rogue is the first non-luxury vehicle in the U.S. to offer this innovative technology, which utilizes four separate cameras to create a virtual 360° overhead view of the Rogue and its surroundings when parking. For a more detailed explanation and short video, please go to http://www.nissan-global.com/EN/TECHNOLOGY/OVERVIEW/avm.html.

Manufacturer’s Suggested Retail Prices* (MSRP) for the 2012 Nissan Rogue include:

Model/Transmission
Rogue S CVT FWD $21,530 USD
Rogue SV CVT FWD $23,970 USD
Rogue SV CVT w/SL Package FWD $27,870 USD
Rogue S CVT AWD $22,780 USD
Rogue SV CVT AWD $25,220 USD
Rogue SV CVT w/SL Package AWD $29,120 USD

Also new for 2012 is the addition of a “Sport Mode” switch on all models, new 17-inch (SV) and 16-inch (Special Edition) aluminum-alloy wheels, and one new exterior color: Graphite Blue. The 2012 Rogue is offered in two trims, S and SV, along with three option packages – Special Edition, Premium Package and SL Package.

To learn more about the 2012 Nissan Rogue or to read this full article please click here.

About Preston Nissan:
Preston Nissan is a part of the Preston Automotive Group. The Preston Automotive Group services the Delaware, Maryland, Virginia and Pennsylvania area. The auto group carries the largest selection of new and used cars and trucks. Additionally, the dealership services all makes and models, both imported and domestic cars with ASE certified and factory trained technicians.

Salisbury Nissan Dealer, Preston Nissan, Begins Seeing 2011 Nissan Quest Sales

Maryland Nissan Quest VanThe all-new, completely redesigned, Nissan Quest is now available for sale at Preston Nissan of Preston MD. If you are interesting in test driving this incredible redesigned Nissan Quest near Preston MD, Easton MD, Salisbury MD, visit Preston Nissan online.

More than just another new Quest, it’s an entirely new take on the minivan – with bold styling, an extensive list of family friendly innovations and amenities a family can enjoy together. With one-touch power sliding doors, quick release fold-flat seats, an Advanced Climate Control System, and rear storage well to name just a few, Quest provides the innovation to help make the impossible possible on a daily basis. Just like parents do.

“The all-new Nissan Quest ‘gets’ parenting. While minivans remain one of the most maligned symbols of adulthood, where some see them as a surrendering of youth and fun, Nissan sees the minivan as a celebration of family life – not only for moms on weekdays, but for fun times with the entire family on weekends,” said Al Castignetti, vice president and general manager, Nissan Division, Nissan North America, Inc. “We view Quest as a reward to parents for doing just that – parenting.”

Designed with purpose inside and out, the 2011 Quest offers functionality, unique styling and comfort for all occupants. “While it can’t promise to make parenting easier, or your kids better behaved, the new Quest can make your life as a parent a little less chaotic,” adds Castignetti.

Among the new Quest’s available “Innovation for Family” design features are:

* A sophisticated, modern exterior and interior design that provides a fresh approach to the minivan segment – including a “fluid sculpture” body with full surround glass treatment
* One-touch power sliding side doors that easily unlock and open with a single touch, even with arms and hands full of groceries
* Dual Opening glass moonroofs (two), providing refreshing breezes to front and rear occupants when open
* 2nd row power windows
* Standard Quick Release Fold-Flat 2nd and 3rd row seats to make a flat load floor, and available 3rd row power-return seatback on LE
* Quick Comfort heated front seats with advanced staged heating system design
* Removable 2nd row console with cupholders and lid
* Always-available large, covered Permanent Rear Storage Well
* Advanced Climate Control System (ACCS) intelligent HVAC system with Plasmacluster™ air purifier, Grape Polyphenol Filter and auto recirculation
* Blind Spot Warning (BSW) system and RearView Monitor
* Conversation mirror, which helps enhance visibility and conversation with children in the 2nd and 3rd rows
* Standard 2nd and 3rd row theater seating with available large rear 11-inch color monitor and auto bright function
* Easy maneuverability, with small turning radius and front triangle windows for enhanced visibility
* Tire Pressure Monitoring System with Easy Fill Tire Alert, which alerts you when proper tire inflation is reached

“We are excited to see the Nissan Quest come back to the Nissan Family,” says Danny Willey of Preston Nissan in Maryland, “It used to be one of our best sellers, which from the looks of it the new 2011 Nissan Quest will continue with this tradition.

For more information about Preston Nissan please visit http://www.prestonnissan.com

About Preston Automotive Group

Preston Automotive Group services the Delaware, Maryland, Virginia and Pennsylvania area with Ford, Lincoln, Mazda, Hyundai, and Nissan brands.  The auto group carries the largest selection of new and used cars and trucks.  Additionally, the dealership services all makes and models, both imported and domestic cars with ASE certified and factory trained technicians.

To learn more, visit http://www.prestonmotor.com

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