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The Nissan LEAF application (“app”) for smartphones – which allows LEAF owners to be in direct contact with their vehicle at all times – has launched for use on Blackberry and Android operating systems.

Following suit with the mission of all Nissan products, the app provides bold and innovative technology for Nissan LEAF owners to manage and control many frequently used vehicle features directly from their smartphone.

The application is available to anyone with a Nissan LEAF, an active CARWINGS subscription, or an interest in better understanding the Nissan LEAF as a pioneer in electric vehicles. With the application, also available on the iPhone since the car’s release in December 2010, users can access critical information points for their Nissan LEAF, such as charging, pre-cooling and heating, and monitoring the status of their vehicle. Specifically, users are able to:

Check the state of the battery charge
Begin charging
Check when battery charge is complete
See estimated driving range
Turn the climate control system on or off

“Nissan understands that telematics and other communication services are important for consumers,” said Trisha Jung, director, Vehicle Connected Services, Nissan North America. “By providing accessibility and functionality to the Nissan LEAF through all major smartphone platforms, we are truly delivering ‘Innovation for All.’”

Nissan was recognized in Detroit at the 2011 International Telematics Update Awards as the “2010-2011 Industry Newcomer” for its CARWINGS telematics service, which includes the smartphone app. For more information on CARWINGS and the Nissan LEAF application, visit www.NissanUSA.com.

Nissan Motor Co., Ltd. today opened a game-style promotion website, ‘THE PLANET ZERO’, where users can experience a zero-emission society in an understandable way, as part of its comprehensive approach for realizing a zero-emission society.

Targeted at people from a wide range of age, focusing around high school and college students, ‘THE PLANET ZERO’ is a game-style website for making users enjoy leaning a zero-emission society which Nissan aims for and the value and the appeal EV will bring about.

Unique characters designed to look like solar power and wind power generation systems including one created based on zero-emission mobility, named ‘PLUG’, appear in the website. Set in the neo-futuristic, zero-emission world, users can experience a mechanism of zero-emission beating games with these original characters.

There are initially four stages in this game and more stages will be added later as needed. With secret commands, one can enjoy the game many times.

In addition, a user-participatory website, ‘FLIP BOOK STUDIO’ also opened on ‘THE PLANET ZERO’. Users can contribute and view flip book animation with ‘PLUG’ on this website. It will collect flip book animation of ‘PLUG’, which can be expressed with only ?, × and ?, around the world.

Nissan will provide these websites to its zero-emission partner cities and organizations to promote efforts to realize a zero-emission society.

THE PLANET ZERO: http://the-planet-zero.com/
FLIP BOOK STUDIO: http://the-planet-zero.com/fbs/en/

Preston Nissan
is a part of the Preston Automotive Group. The Preston Automotive Group services the Delaware, Maryland, Virginia and Pennsylvania area. The auto group carries the largest selection of new and used cars and trucks. Additionally, the dealership services all makes and models, both imported and domestic cars with ASE certified and factory trained technicians.

Recently Nissan asked its fans on Facebook to choose the soundtrack to its new TV commercial for the Nissan Juke. The idea is part of a wider strategy to interact with customers in a fun and engaging way and Preston Nissan is a fan..

Since the launch in 2010, Nissan Juke has sold over 68,000 cars across Europe and has a market share of 1.86% in B segment. Positioned as a car that stimulates infectious energy within the urban space, Nissan Juke has already made inroads into the music scene through the‘Juke Rocks’ campaign. So the idea of getting music fans to pick the advertising soundtrack is a normal progression.

More than 45,000 fans from over 14 countries voted for their favorite from two final entries – a re-energised version of the current soundtrack, “Twinkle Twinkle” performed by Fredrika Stahl, or a dynamic electronic alternative called “Manners”. With just three days to respond, the interactive application received a thousand hits and fans picked the classic lullaby, which Nissan then re-mixed with a rising star of the French electro scene, Data. The result can be seen and heard in cinemas, on television and on You Tube at: www.youtube.com/nissanjuke.

Nissan’s commitment to music-loving Facebook fans includes an innovative competition called Juke Rocks. Four European bands – Pony Pony Run Run from France, The Pinker Tones from Spain, Germany’s Bakkushan and The Visitors Attack from Italy – were challenged to perform three gigs in three different city venues in three hours on the same night, creating an urban music video or staging a flashmob gig.

The video content was published on YouTube as well as on the Facebook pages of Nissan and each of the four bands. Fans voted The Pinker Tones as the most energetic band, and they will perform a special gig in Barcelona on July 13 to celebrate. The campaign attracted more than 76,000 votes with 43,000 in favour of The Pinker Tones. Overall the campaign resulted in more than 8 million video views.

Laurent de la Cortardiere, Vice President of Nissan Europe said, “The Nissan Juke experience is about engaging with customers in an unusual way. Music gets us in tunewith the fans and allows them to become part of the campaign.”

Preston Nissan
is a part of the Preston Automotive Group. The Preston Automotive Group services the Delaware, Maryland, Virginia and Pennsylvania area. The auto group carries the largest selection of new and used cars and trucks. Additionally, the dealership services all makes and models, both imported and domestic cars with ASE certified and factory trained technicians.